Recruitment film
Odity
A compelling video encouraging Italian students to come and work at Odity’s newly established Cape Town office — Cape Town sold by the people who actually live it.
Channel 03On air
New CreativeAuthority.
A Black youth-owned creative agency intent on revolutionising how corporate South Africa and the world connect with culture, creativity and community. An innovation and creative disruption partner. Not another agency.
- Owned
- Black youth
- Based
- Cape Town
- Channels
- 06
- Mandate
- Disrupt
Scroll for the programme
Feature 01 — Why we exist
Talent is notthe problem
NCA was founded to unlock and uplift the potential of South Africa’s creative talent — bridging the gap between raw talent and commercial opportunity. We were born from a desire to challenge the undervaluation of our world-class local creatives.
We are redefining the industry by providing the platforms, mentorship and market access needed to build sustainable, thriving careers.
- Platforms, mentorship and market access for under-represented talent
- Fair compensation, printed on the rate card
- A network of talented young professionals as associate interns
“Creative excellence and meaningful economic inclusion. Both, or neither.”
Feature 02 — Where we are going
South Africa’salternativeauthority
Our goal is to establish NCA as South Africa’s leading alternative creative agency and cultural authority — the thought leader for audiences and creative communities, and a trusted consultancy for brands seeking authentic, market-relevant insight.
An innovation and creative disruption partner. Not another agency.
- Creative strategy and campaigns that connect and represent
- Consultancy grounded in lived experience
- A consumer brand built by the collective itself
“We understand culture because we are part of it, not observing it from the outside.”
But wait
The journey
We started our journeywith a fire short filmthat introduced ourethos to the world.
The moment a dream became reality
Once the film was complete, we launched our first activation — a bridge between the youth and industry creatives.
The launch party
The brand stepped off the screen and into the room, shot in black and white the way everything NCA is.
The panel
Industry creatives on the couch, the youth asking the questions — an audience engaged and absorbed.
The space
A room created for connection and community, not for networking.
Curated merch
Hand-sprayed pieces made for this curated event. One of one, like the night.
Then we landed our first clients
- Odity
- Simply Asia (HB)
- Women of Worth (WOW)
- Future Rent
- PanPan Liberia
Founder film + relaunch campaign
Women of Worth
A founder film — Thurzil Papier on why Women of Worth exists — then a full campaign that re-established the brand across its channels through launch day, and a phase-two collection series capturing the beautiful hand-made pieces.
Positioning film
Simply Asia — Horizon Bay
Positioning the Horizon Bay branch as a spot for Blouberg’s younger crowd. People from every background, a brand made relatable, fun and exciting: come in, sit down, enjoy the full Simply Asia experience.
Brand film
FutureRent
Conceptualised and shot from scratch — away from serious and transactional, toward fun, aspirational and lifestyle-driven. Cape Town energy selling the freedom of your own FutureRent car. A video that sells a feeling.
Product campaign
PanPan Liberia
Introducing PanPan Chips to local stores in the Liberian market — product-led work built on bold bursts of flavour, designed to make the product feel appetising enough to go out and try.
But we didn’t forget about our online community
Creative of the Month
An interview series with local creatives — the platform the industry never gave them. “When did you first realise art was more than a hobby?”
NCA.EXE
A youth-first media platform built from scratch — viral content, brand collabs, communities connected in real time. It became the talent group on channel five.
The merch
We cooked up our own merch too — the first collab shot in our studio with the upcoming brand Member’s Club.
Spec — unsolicited concepts, made on our own brief
What if theyasked us?
Concept 01 — sleepwear that rests
What if Nike created sleepwear — and instead of punting ‘Just do it’, they told people to rest and ‘Just do nothing’.
Concept 02 — a mural brought to life
Taking an offering Checkers already has, we built a pet-shop delivery campaign from a photograph of a mural, animated until it came alive. Every kind of hungry, one kind of delivery.
Concept, art direction and film, made with no client and no budget — the kind of thinking we bring when a brand does ask. All authority.
Culture · Creativity · Communities
Meetthe team
John Daniels
CEO
Mishen Govender
CFO
Boikanyo Mahlake
CCO
Thegan Govender
CDO
Leython van Graan
CMO
Why work with us
The honest pitch
01
Partners, not vendors
We work as partners, not just service providers — and we balance creativity with practical outcomes that make sense for the brand and the market.
02
Unconstrained creativity
Access to a team not constrained by corporate compliance. Pure, powerful, unconstrained creativity.
03
Inside the culture
We connect brands to real people, real stories and real communities — work that feels honest, relevant and grounded in lived experience.
04
Built to adapt
We move quickly and adapt easily as ideas, audiences and platforms change. Culture does not wait for a retainer cycle.
Collective capabilities
Videography, photography & directing
Post-production — video, audio, photo
Copywriting & creative conceptualisation
AI integration, graphic design & IT
Social media strategy & management
Executive leadership & entrepreneurship coaching
Plain crazy passion
Clients
Odity
Simply Asia (HB)
Women of Worth (WOW)
Future Rent
PanPan Liberia
Jenrad Corporations
118 Contact Center
Beyond the founders, we are proud to have developed a network of talented young professionals as our associate interns.