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NCA, New Creative Authority
ServicesOn air

Graphic design,AI and creative tech

Design that looks like intent, and AI workflows where the machine does the labour and a human makes every judgement.

Led by
CDO
Design
Brand · social
AI
Workflows
Base
Cape Town

Scroll for the programme

Design and technology run through everything NCA ships. NCA’s CDO, Thegan Govender, leads AI integration, design and IT across everything the agency ships, which means the same team that designs your campaign assets also builds the tooling that makes producing them faster.

Our position on AI is practical. It belongs in the labour-heavy half of production: transcription, clean-up, versioning, masks and first-pass grades. The judgement about what is good, what is true and what fits the brand stays with a person. We use the tools where they save time, and we know where they fail.

Who it is for

  • Marketing teams drowning in versions, formats and repetitive production tasks
  • Creative businesses that want faster post-production without lower standards
  • Brands that need a social design system a small team can run
  • Founders who want a straight answer on what AI is genuinely good for in their business

What we make

Graphic design, AI & creative technology

  • 01

    Brand and campaign design

    Campaign key visuals, social templates, decks and print, designed in the same language as the film and photography.

  • 02

    Social design systems

    Templates a small team can use every week without the brand drifting, built for feed posts, stories and carousels.

  • 03

    AI-assisted post-production

    Text-based editing, batch clean-up, automated masking and versioning, so one master becomes every platform cut without starting again.

  • 04

    AI workflow integration

    Mapping where AI genuinely helps a marketing or content team, documenting it and training people to use it with confidence.

  • 05

    Creative IT

    Practical IT support for creative businesses: storage, backups, handover of large files and the systems a studio runs on.

  • 06

    Training

    Our NCA.EDU programme AI in the Edit Suite teaches the same pipeline we use, for creatives who want to build their own.

How we work

From brief to broadcast

  1. 01

    Map

    We look at how work moves through your team today and where time is lost to repetitive tasks.

  2. 02

    Design

    Visual systems and workflows designed together, so the design and the way you produce it support each other.

  3. 03

    Build

    Templates, pipelines and tooling set up and tested on a real piece of work, not a demo.

  4. 04

    Train and hand over

    We document it and train your team, so the workflow keeps working after we leave.

Work like this

Made with real clients

  • Founder film and relaunch campaign

    Women of Worth

    A founder film on why Women of Worth exists, then a full campaign that re-established the brand across its channels through launch day, and a collection series capturing the hand-made pieces.

  • Brand film

    FutureRent

    Conceptualised and shot from scratch, away from serious and transactional, toward fun, aspirational and lifestyle-driven. A video that sells a feeling.

More about NCA and our first clients ↗

FAQ

Questions, answered

How do you use AI in creative work?

For the labour, not the judgement. Transcription, noise and clean-up, batch versioning, rotoscoping and first-pass grades are good uses. Deciding what is good, accurate and on brand stays with a person.

Can AI replace a video editor or designer?

It can remove a lot of repetitive work and speed up delivery, but taste and accountability still need a human. Our approach is machine speed with a human cut.

What kind of graphic design do you do?

Campaign visuals, social design systems, presentations and print, designed to match the film and photography in the same campaign.

Do you offer training so my team can use AI tools?

Yes. Our academy runs AI in the Edit Suite, a programme on building a working AI-assisted post-production pipeline. We can also design a workshop for your team.

Tell us the brief. We will tell you the truth.

Every enquiry is read by a person and answered within two working days. If we are not the right partner, we say so in the first reply.