Influencer marketingin South Africa
One brief, one contract, one invoice and four Cape Town creators. A talent group built for brands that want reach and credibility together.
- Roster
- NCA.EXE
- Monthly reach
- 12M+
- Turnaround
- 5–10 days
- Rate card
- Published
Scroll for the programme
Influencer marketing works when the creator and the audience already trust each other, and falls flat when it feels bought. NCA manages NCA.EXE Group, a Cape Town talent roster of storytellers, fashion and lifestyle voices and models whose audiences are real, local and young.
Instead of chasing individual creators across inboxes, brands book the roster as a collective: one brief, one contract and one point of contact. The group delivers 338.9K combined followers and 12.23M combined monthly views and reach across TikTok and Facebook, and its audience is 73% South African and 53% aged 18 to 24.
Who it is for
- Brands that want TikTok and Facebook reach with a young South African audience
- Companies who have run influencer work before and found the admin heavier than the creative
- Retail, lifestyle, fashion, mobile, education and consumer brands (roster partners include NIVEA Men, Temu, SM Mobile Traders, GoStudyNow App and FutureRentZA)
- Event teams that need creators in the room and content from the room
What we make
Influencer marketing & creator management
01
Bundled creator campaigns
From a Facebook Story Series at R 5 500 to a Full Multi-Platform Campaign across TikTok, Facebook and YouTube Shorts at R 29 500. Rates exclude VAT.
02
Event and brand activations
Creator appearance plus live content at R 7 500 per creator, for launches, store openings and community moments.
03
Sponsored long-form
Sponsored YouTube features priced at R 1 000 per 15 seconds, for brands that want depth rather than a single post.
04
Single-creator work
Single-creator activations are available at 40 to 50% of the bundle rate, quoted to the brief.
05
Campaign strategy and briefing
We help shape the idea, write the brief and match creators to it, so the content reads as native to each creator rather than pasted-in advertising.
06
Creator management
For creators: representation that keeps an 80/20 talent-to-agency split printed on the rate card rather than negotiated behind it.
How we work
From brief to broadcast
01
Brief
You tell us the outcome, audience, timing and budget. We recommend the right creators and format, or tell you honestly if the roster is not the right fit.
02
Agree
One quote and one contract. Usage rights, whitelisting and exclusivity are quoted on request, so what you are paying for is explicit.
03
Create
Creators make the content in their own voice, within the brief. Typical turnaround is 5 to 10 business days from signed brief to publish.
04
Publish and review
Content goes live on the agreed schedule and platforms, with one invoice at the end instead of one per creator.
Work like this
Made with real clients
Founder film and relaunch campaign
Women of Worth
A founder film on why Women of Worth exists, then a full campaign that re-established the brand across its channels through launch day, and a collection series capturing the hand-made pieces.
Brand film
FutureRent
Conceptualised and shot from scratch, away from serious and transactional, toward fun, aspirational and lifestyle-driven. A video that sells a feeling.
Event and community
The NCA launch activation
A launch party, an industry panel with the youth asking the questions, a room built for connection rather than networking, and hand-sprayed merch made for the night.
FAQ
Questions, answered
How much does influencer marketing cost in South Africa?
It varies with the creators, platforms and usage rights. Our own rate card is public: Facebook Story Series R 5 500, Facebook Feed Post R 8 000, Facebook Reel R 9 500, TikTok Post R 12 000, TikTok and Facebook Combo Bundle R 21 500, Full Multi-Platform Campaign R 29 500. Bundles use three creators and exclude VAT.
How do I book NCA.EXE creators?
Send the brief through the contact form or email john@ncacollective.com. We reply within two working days with whether the roster fits and what a quote would look like.
Which platforms do your creators work on?
TikTok and Facebook are the measured core of the roster, with YouTube Shorts and YouTube long-form available as part of campaigns.
How fast can a campaign go live?
Typical turnaround is 5 to 10 business days from a signed brief to publish, depending on the deliverables.
Do creators have to disclose paid partnerships?
Yes. Paid and incentivised content has to be clearly disclosed under South African advertising rules, and we build that into the brief so it is handled up front rather than corrected later.
Can I book just one creator?
Yes. Single-creator activations are available at 40 to 50% of the bundle rate. Ask for a custom quote.
Tell us the brief. We will tell you the truth.
Every enquiry is read by a person and answered within two working days. If we are not the right partner, we say so in the first reply.