Fieldnotes
Practical guides on influencer marketing, strategy, filmmaking and the creator business, from a Cape Town creative agency that does the work.
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- Marketing · craft
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Influencer marketing · 4 min read
How to choose an influencer marketing agency in South Africa
A practical checklist for hiring an influencer marketing agency in South Africa: what to ask, what to avoid, and how the money should flow.
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Agency life · 4 min read
What does a creative agency in Cape Town actually do?
The types of creative agency, what they do, how projects and retainers work, and how to brief one properly. A plain-English guide for Cape Town brands.
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Strategy · 4 min read
Culture-led marketing in South Africa: why insiders beat observers
Why most youth marketing in South Africa feels borrowed, and five principles for building culture-led campaigns that audiences recognise as their own.
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Strategy · 4 min read
TikTok marketing for South African brands: a practical playbook
A practical TikTok marketing playbook for South African brands: formats that work, working with creators, measuring results and a 30-day starting plan.
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Creator business · 4 min read
Usage rights, whitelisting and exclusivity explained
The three clauses that quietly decide what an influencer deal costs and what you can do with the content, explained for brands and creators.
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Craft · 5 min read
How to shoot a short film on your phone
Eight steps from idea to finished film using only the phone in your pocket: light, sound, movement, the edit and the grade.
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Technology · 4 min read
AI in video editing: what to automate and what never to hand over
Machine speed, human cut. Which parts of the edit AI is genuinely good at, which it is not, and where the tools quietly lie to you.
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Craft · 4 min read
How to start a podcast in South Africa
Concept, format, equipment, recording, publishing and growth: a practical guide to starting a podcast in South Africa without wasting your first six months.
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Creator business · 5 min read
How to build a creator rate card and get paid properly
A step-by-step guide for South African creators: how to price your work, build packages, charge for usage and exclusivity, negotiate and invoice.
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