Social mediamanagement
Strategy, content and community for brands that want to be watched, not scrolled past. We plan it and we make it.
- Platforms
- TikTok · IG · FB · YT
- Content
- Made in-house
- Start
- Audit
- Base
- Cape Town
Scroll for the programme
Most brand social media fails for the same reason: a calendar gets filled without an idea behind it. Our social media strategy and management work starts with who the brand is for and what it should be known for, then builds a content system that a small team can sustain.
Because NCA shoots, edits, writes and designs in-house, there is no hand-off between a strategist who plans and an agency that outsources the making. The same studio that writes the plan makes the video, the photos and the copy, and manages the creators and community around it.
Who it is for
- Brands with accounts that exist but do not yet earn attention or enquiries
- Founders who want a content engine without hiring a full in-house team
- Corporates who need a younger, more native voice on TikTok and Instagram
- Businesses opening or relaunching and needing a consistent social presence fast
What we make
Social media strategy & management
01
Social media audit and positioning
A clear read on what the brand’s accounts say today, what the audience actually responds to, and where the gap is.
02
Content pillars and calendar
Three or four repeatable themes with a realistic schedule, so the feed has a point of view and the team is never staring at a blank week.
03
Short-form video production
TikToks, Reels and Shorts made for the platform, with the hook in the first second and captions built for sound-off.
04
Photography and design
Feed, story and carousel design that matches the video, so the brand looks like one thing across every format.
05
Community management
Replies, comments and conversations handled in the brand’s voice, because the comments are part of the content.
06
Creator collaboration
Where it fits, we bring in NCA.EXE creators so the brand shows up inside the feeds its audience already trusts.
How we work
From brief to broadcast
01
Audit
We look at what exists, what competitors do and what the audience reacts to, then agree what success looks like.
02
Plan
Pillars, formats, cadence and a first month of ideas written down, so there is a plan to approve before anything is made.
03
Make
Shoot days, edits, copy and design produced in batches, which keeps quality up and cost per piece down.
04
Publish and refine
We post, manage the community, and review what worked on a regular rhythm so the next month is smarter than the last.
Work like this
Made with real clients
Founder film and relaunch campaign
Women of Worth
A founder film on why Women of Worth exists, then a full campaign that re-established the brand across its channels through launch day, and a collection series capturing the hand-made pieces.
Positioning film
Simply Asia (Horizon Bay)
Positioning the Horizon Bay branch as a spot for Blouberg’s younger crowd: a brand made relatable, fun and exciting.
Product campaign
PanPan Liberia
Introducing PanPan Chips to local stores in the Liberian market: product-led work built on bold bursts of flavour.
FAQ
Questions, answered
How much does social media management cost in Cape Town?
It depends on the number of platforms, how many pieces of content a month, and whether shoot days and creators are included. We scope against a written brief and keep the monthly deliverables explicit so you always know what the fee buys.
Do you create the content or just schedule it?
We create it. Videography, photography, post-production, copywriting and graphic design are all in-house skills, so strategy and production sit in the same team.
Which social platforms do you manage?
TikTok, Instagram, Facebook and YouTube, matched to where the brand’s audience actually spends time rather than spread thinly across all of them.
Can you help a brand that is brand new to TikTok?
Yes. TikTok is where the largest share of the NCA.EXE roster’s audience lives, and we know what makes a brand feel native there rather than like an advert in the wrong place.
How do you measure whether it is working?
We agree the outcomes at the start, whether that is reach, enquiries, sign-ups or sales, and review against them regularly instead of reporting vanity numbers.
Tell us the brief. We will tell you the truth.
Every enquiry is read by a person and answered within two working days. If we are not the right partner, we say so in the first reply.