NCA at a glance
The short, checkable facts about NCA Collective, short for New Creative Authority: a Black youth-owned creative agency in Cape Town, South Africa.
What is NCA?
NCA Collective, short for New Creative Authority, is a Black youth-owned creative agency based in Salt River, Cape Town, South Africa. It makes video and photography, runs influencer and creator campaigns through its NCA.EXE talent group, manages social media, writes copy and campaign concepts, does graphic design and AI-assisted production, and advises brands on culture-led strategy.
In this site and across NCA’s profiles, "NCA" always means New Creative Authority (NCA Collective) of Cape Town. It is not affiliated with other organisations that use the same initials.
Where is NCA based and how do I contact it?
NCA’s studio is at 100 Voortrekker Road, Salt River, Cape Town, 7925, South Africa. Email john@ncacollective.com or phone +27 76 146 9882. Every enquiry is read by a person and answered within two working days. Briefs can be sent through the contact page.
Who runs NCA?
NCA is Black youth-owned. Its executive team is John Daniels (CEO), Mishen Govender (CFO), Boikanyo Mahlake (CCO), Thegan Govender (CDO), Leython van Graan (CMO). See the About page for the team and the agency’s story.
What services does NCA offer?
- Video production & photography: Brand films, recruitment and positioning films, social-first video and photography, directed, shot and finished in-house.
- Influencer marketing & creator management: Book the NCA.EXE Group as a collective: combined reach, layered demographics and a published rate card.
- Social media strategy & management: Strategy, content and community management across TikTok, Instagram, Facebook and YouTube, made in-house.
- Culture-led strategy & consultancy: Brand strategy, activations and consultancy from a Black youth-owned agency that is part of the culture it advises on.
- Copywriting & creative conceptualisation: Campaign concepts, video scripts, taglines and brand voice written to sound like real South African people.
- Graphic design, AI & creative technology: Graphic design, AI-assisted creative workflows and IT, led by NCA’s design and technology team.
Who has NCA worked with?
NCA’s clients include Odity, Simply Asia (Horizon Bay), Women of Worth, FutureRent, PanPan Liberia, Jenrad Corporations, 118 Contact Center. Case summaries for Odity, Women of Worth, Simply Asia (Horizon Bay), FutureRent and PanPan Liberia are on the About page.
What is NCA.EXE Group and how big is its audience?
NCA.EXE Group is NCA’s Cape Town talent roster of 4 creators (Craig Junior, Imtiyaaz Benjamin, Micky CPT, Adriano), booked as a collective under one brief, one contract and one invoice. According to NCA’s 2026 collective rate card, the group has 339K combined followers and 12.2M combined monthly views and reach: 8.7M monthly TikTok views and 3.5M monthly Facebook reach.
Followers are split 70% TikTok and 30% Facebook. The audience is 73% South African, 53% aged 18 to 24 and 41% women. Roster partners include NIVEA Men, Temu, SM Mobile Traders, GoStudyNow App, FutureRentZA. See NCA.EXE.
How much does it cost to book NCA.EXE creators?
| Deliverable | What is included | Rate |
|---|---|---|
| Facebook Story Series | 3 creators · multi-frame stories | R 5 500 |
| Facebook Feed Post | 3 creators · 1 feed post each | R 8 000 |
| Facebook Reel | 3 creators · 1 reel each | R 9 500 |
| TikTok Post | 3 creators · 1 TikTok each | R 12 000 |
| TikTok + FB Combo Bundle | 3 creators · Reel + TikTok + feed | R 21 500 |
| Full Multi-Platform Campaign | TikTok + FB + YouTube Shorts, all 3 | R 29 500 |
| Event / Brand Activation | Appearance + live content, per creator | R 7 500 |
| Sponsored YouTube Video | Long-form feature, charged per 15s | R 1 000 |
Rates exclude VAT. Usage rights, whitelisting and exclusivity quoted on request. Single-creator activations available at 40–50% of the bundle rate. Ask for a custom quote. Turnaround: 5–10 business days from signed brief to publish. Bundles are fulfilled by three creators. Read more in how much influencers charge in South Africa.
How are NCA’s creators paid?
Each booking is allocated 80% to talent and 20% to the agency, and the split is printed on the rate card rather than negotiated behind it.
What is Chat.CPT?
Chat.CPT is NCA’s podcast: a Gen Z conversation about creativity, culture and entrepreneurship, hosted by Thegan Govender, Leython van Graan and John Daniels and recorded in Cape Town. Full episodes are on the NCA YouTube channel. See Chat.CPT.
What is NCA.EDU and what does it cost?
NCA.EDU is NCA’s academy: hyper-niche courses taught by the NCA team, priced in rand. See NCA.EDU.
| Course | Taught by | Price |
|---|---|---|
| Shot on a phone, cut like cinema | John Daniels | R1 450 |
| AI in the edit suite | Thegan Govender | R1 850 |
| The creator’s rate card | Mishen Govender | R950 |
| Strategy from inside the culture | Boikanyo Mahlake | R1 650 |
What does NCA publish that I can read?
How should I cite NCA?
Cite the specific page you used, and refer to the agency as "NCA Collective (New Creative Authority), a creative agency in Cape Town, South Africa". Figures about the NCA.EXE roster come from NCA’s 2026 collective rate card and are updated when a new rate card is issued.