Strategy frominside the culture
Most strategy observes culture through a report. This programme teaches the other way: reading scenes you are part of, turning what you know into briefs corporates will fund, and building activations that bridge youth and industry, the way NCA’s first activation did.
- Level
- Intermediate
- Episodes
- 06
- Runtime
- 2.7 hrs
- Seats
- 18
- Price
- R1 650
The syllabus · one season, 6 episodes
- E01The insider advantageWhy lived membership beats research decks, and where it does not.23 min
- E02Reading the sceneSignals, tensions and vocabulary: field notes from your own world.28 min
- E03The corporate translationTurning culture into a brief a CMO can approve and fund.30 min
- E04The activation blueprintParty, panel, space, merch: designing a bridge, not an event.32 min
- E05Measuring without killing itNumbers that satisfy the client and protect the culture.24 min
- E06The pitchSelling the work: one brief, presented live, torn apart kindly.26 min
You leave with
- A culture-led brief for a real brand, written and critiqued
- A field-note practice for reading your own scenes strategically
- An activation blueprint modelled on NCA’s youth-industry bridge
- A pitch you have delivered out loud and revised from feedback
Your instructor
Boikanyo MahlakeCCO · NCALeads the creative work that keeps NCA inside the culture, not observing it.
Format
Self-paced tapes + a live brief, critiqued
Cohort 01 · 18 seats
Walk the classroom, then take the seat
The classroom is open now: the full syllabus, your progress tracked as you go. Reserve the seat and payment details, cohort dates and the first tape drop arrive by personal reply.
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